7-Eleven Full Business Plan

7-Eleven in the United States sells Slurpee drinks, a partially frozen soft drink introduced in 1965 (Oklahoma’s stores sold these as Icy Drink until 2020, and Big Gulp beverages, introduced in 1976. Other products include: 7-Select private-brand products, coffee, fresh-made daily sandwiches, fresh fruit, salads, bakery items, hot and prepared foods, gasoline, dairy products, carbonated beverages and energy drinks, juices, donuts, financial services, and product delivery services. 7-Eleven is known for its relatively large drink sizes and 24-hour accessibility. 7-Eleven offers beverages in sizes as large as 128 ounces (3785 mL) (Team Gulp). These beverage sizes were all among the largest sold soft drinks when they were introduced. 7-Eleven has often been associated with these large sodas in popular culture. For example, Mayor Michael Bloomberg’s proposed ban on large sodas in New York City was frequently referred to as the ‘Big Gulp ban’ (even though the ban would not apply to 7-Eleven as convenience and grocery stores in New York are regulated by the state). In 2012, 7-Eleven changed the size of the Double Gulp from 64 ounces to 50 ounces (1478 mL). The older style cups were too wide at the base, and did not fit vehicle beverage holders. This was not a reaction to the aforementioned large soda ban proposal, according to a spokesperson. In February 2020, they opened a cashier-less location at the 7-Eleven headquarters in Irving, Texas.