Isagenix Full Business Plan

About Isagenix

Our Purpose

Isagenix is a trusted and respected organization that exists to inspire and empower individuals, families, and communities to live their best life through a journey of nutrition, health, and overall wellness.

No Compromises

Isagenix Founder John W. Anderson dedicated his life to creating health and wellness products that could change lives, and his formulas were sought after by companies all over the world. But, when those companies wanted to settle for cheaper ingredients to mass produce John’s formulas, he refused to compromise and searched for a partner who shared his dedication to excellence.

That’s when John sought out the help of Jim and Kathy Coover, two of the most respected names in the direct selling industry with a story just like John Anderson’s. He wasn’t the first to approach Jim and Kathy, and like John, they refused to cut corners. They saw other companies that didn’t have their customers’ best interest and knew there was a better way. Together, they formed Isagenix in 2002 with the mission to create the world’s greatest health and wellness products and business opportunity that together would transform lives both physically and financially.

That same mission drives every product, every system, and every transformation to this day. That’s what no compromise means to us.  No Compromise Commitment

​​Our Leadership

Our co-founders, Jim and Kathy Coover, have more than 50 years of combined experience in the direct sales industry. They understand what it’s like to build a network marketing business. As Isagenix grows, the company continually invests in developing an internal leadership team that cares.​​​Meet the Team Leading the Way

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We are proud members of the Direct Selling Association. To view the Code of Ethics by which we abide please click here. To file a business complaint, please email us at [email protected]. If you are unsatisfied with the resolution, you may escalate your complaint to the DSA.

Become an Associate

We are so glad you found us. We are here to support you in achieving your dreams. Join us and take part in an opportunity unlike any other.

The Isagenix Opportunity

The best things in life are shared by people talking to other people, and that’s exactly what our Associates do every day. Together we have been helping hundreds of thousands of people transform their lives with our solutions-based products and business opportunity. Simply put, when you become an Isagenix Associate, we reward you for sharing the products you’ve always loved. We’ve developed the tools, training, and systems to help you with your new journey and we look forward to partnering with you.​​Get Started

When you join Isagenix, you get…
No-Compromise Guarantee
Products backed by research and science with eco-friendly packaging and green sourcing efforts.
Mobile Shopping
and accountability on the IsaLife™ app.
A 30-Day Product Satisfaction Guarantee
to love it, or send it back for a refund.
to help you share your experience.

What does it take?


Your results will inspire others, which is why you should make your journey a priority! Build a business with integrity by enjoying the products in your everyday life. Isagenix has solutions for everyone, so set your personal goal, and go for it.

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Your friends and connections are far more likely to take your word on product recommendations than choose to purchase something else based on corporate advertisements and ad campaigns. Truthfully, the best things in life are shared when people directly recommend them to other people! When you have a positive experience with products that work, it’s only natural to want to share your results with other people.The best things in life are shared by people talking to people. When you have a positive experience with products that work, it’s only natural to share your results with other people.


Get social, and share your experience! Be authentic, real, and most importantly – be yourself! There’s absolutely no need to force Isagenix on others. Simply share your thoughts and newfound wisdom, and if they’re interested in learning more, you can set up a time to talk further. This is when you can send them a sharing tool (we’ll show you where to access them) to explain what Isagenix has to offer and help them get started on their own Isagenix journey.Get social! Don’t be afraid to share your personal journey and your success. Be positive, be authentic, and most importantly—be yourself! It’s important not to force Isagenix on others. If they’re interested in learning more about the products or the business, you’ll want to set up a dedicated meeting to tell them more. Once you’re ready to talk to someone in depth about Isagenix, you can use the tools we provide to talk about the products and help new customers get started.



Once you get started, you won’t be able to stop sharing, which is perfect because the most successful businesses run on duplicable systems. Continue to Eat It, Love It, Share It™, and repeat it as a habit!

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